# Gardenpatch

> Gardenpatch builds category-leading companies and AI-era operator playbooks. The playbooks teach AI-era leadership. Portfolio companies like Petunia and Chamomile do the work. Idea to done.

## For AI agents (x402 — pay per call in USDC on Base)

Paid growth coaches any Hermes / OpenClaw / x402-capable agent can discover and call. No API key. Unpaid POST → HTTP 402 → pay USDC → retry with payment proof → typed JSON deliverable.

- **Catalog (free):** https://gardenpatch.xyz/api/v1/agents
- **Discovery doc:** https://gardenpatch.xyz/.well-known/x402
- **OpenAPI:** https://gardenpatch.xyz/openapi.json
- **Human docs:** https://gardenpatch.xyz/docs/agents
- **x402scan:** https://www.x402scan.com/server/b28e747b-1f55-4720-a695-9fd8290d74ed

**Coaches (POST, x402) — each answers from its own discipline, and each specialist owns modes nobody else serves:**
- mary — Growth strategy. Cross-functional triage: which discipline is binding. Front door; serves every shared mode ($0.18+)
- reed — Sales. Pipeline diagnosis, offers, pricing a rep can defend. Only Reed: `handle_objections` ($0.45)
- iris — Marketing. Demand, funnel instrumentation, positioning. Only Iris: `position_against_alternatives` ($0.45)
- oak — Operations. Only Oak: `plan_capacity` ($0.45), `draft_sop` ($0.45)
- violet — Retention. Only Violet: `rescue_churn` ($0.45), `plan_onboarding` ($0.25)
- fern — Technology. Only Fern: `decide_stack` ($0.45), `map_automation` ($0.25)
- willow — People. Only Willow: `scope_role` ($0.45), `map_accountability` ($0.25)

URL: `https://gardenpatch.xyz/api/v1/agents/{id}/call`

Rate card — the price maps to what comes back, not to length:
- `$0.18` triage — a tight shortlist; find out what is actually wrong (`diagnose_growth`)
- `$0.25` artifact — one keepable deliverable you can act on (offer, sequence, scorecard, onboarding plan)
- `$0.45` operating doc — a document you run the function off, with owners, lead times, and economics (SOP, capacity plan, churn playbook, stack decision record, role scorecard, objection playbook)

Shared modes are NOT the same call on two coaches: `diagnose_growth` from Reed is a pipeline-stage diagnosis, from Oak a delivery-capacity diagnosis, from Violet a churn-economics diagnosis. Route by discipline.

**Example body:**
```json
{
  "mode": "diagnose_growth",
  "messages": [{ "role": "user", "content": "Revenue is flat at $40k/mo. Where are we stuck?" }],
  "context": {
    "company": { "what_they_sell": "HVAC maintenance plans", "stage": "scaling" },
    "metrics": { "monthly_revenue_usd": 40000, "leads_per_month": 120, "close_rate_pct": 18 }
  }
}
```

Use for growth diagnosis / offer / pricing / outbound — not generic chat.

**Retrying is safe.** Send an `Idempotency-Key`; if the call times out after payment, retry with the same key, body, and wallet to get the original deliverable back for one charge (`Idempotent-Replay: true`, 24h window). Send no key and one is derived from wallet + body for 10 minutes, so a plain retry is still safe. Every 200 carries `receipt.id` — `GET https://gardenpatch.xyz/api/v1/receipts/{id}` returns amount paid, mode, usage, and the deliverable again for 7 days, free.

## Money surfaces (discover these)

- **Capability Hub** — human + agent index of all coaches and callable modes (prices, inputs, outputs, how to call over x402): https://gardenpatch.xyz/capabilities
- **Credits for agents (outside buyers)** — $5 USDC intro on Base (~27 `diagnose_growth` calls at $0.18); no signup, no API key; pay per successful 200 via x402: https://gardenpatch.xyz/for-agents
- **Talk to a coach (human voice)** — Mary free to try; deep-link a specialist: `https://gardenpatch.xyz/coach?coach={id}` (ids: mary, reed, iris, oak, violet, fern, willow). Membership CTAs on each coach page: $99/mo per coach or $499/mo for all 7. Hub: https://gardenpatch.xyz/coach
- **Growth Portal** — product surface for purchased playbooks: progress, notes, assessments, certificates: https://gardenpatch.xyz/portal

## About

Gardenpatch is led by Tiago Santana, a growth operator who has helped businesses generate over $100 million in revenue. Gardenpatch is a modern company-building ecosystem — not a single app — inventing AI-native businesses (Gardenpatch Labs) while publishing operator playbooks for leaders whose jobs got rewritten when AI agents joined the team.

Everything we publish is written from inside operating businesses in the portfolio, not theory.

- Website: https://gardenpatch.xyz
- About: https://gardenpatch.xyz/about
- Manifesto: https://gardenpatch.xyz/manifesto
- LinkedIn: https://www.linkedin.com/in/worldwithTiago
- Contact: hello@gardenpatch.xyz

## Portfolio (Gardenpatch Labs)

- **Petunia** — AI-powered sales and customer relationship platform: https://petunia.gardenpatch.xyz
- **Chamomile** — AI-assisted content and blog automation: https://chamomile.gardenpatch.xyz
- **Ivy** — Portfolio intelligence for operators: https://ivy.gardenpatch.xyz

## Products — The AI-Era Playbooks ($799 each or $2,999 bundle)

Six interactive playbooks for operators — Marketing, Sales, Operations, Customer Service, Tech Strategy, and People & Culture. Interactive portal at https://gardenpatch.xyz/portal and per-playbook `/playbooks/{slug}/portal`, plus a PDF the buyer downloads and keeps. Each includes 27 modules, voice coaches (30 days included with setup; then $99/mo per coach or $499/mo for all 7 at /coach?coach={id}), progress tracking, and a free strategy call with setup.

- Marketing in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/marketing-workbook
- Sales in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/sales-workbook
- Operations in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/operations-workbook
- Customer Service in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/service-workbook
- Tech Strategy in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/technology-workbook
- People & Culture in the AI Era — A Playbook: https://gardenpatch.xyz/playbooks/people-workbook
- Complete Bundle (all six, $2,999 — saves $1,795, 37% off): https://gardenpatch.xyz/pricing

## Featured: The AI-Era Operator Thesis

Six flagship deep-dives — one per discipline — the canonical statements of the Gardenpatch thesis.

- https://gardenpatch.xyz/blog/marketing-when-half-your-team-is-ai-agents
- https://gardenpatch.xyz/blog/sales-when-ai-does-the-prospecting
- https://gardenpatch.xyz/blog/operations-when-agents-run-the-loops
- https://gardenpatch.xyz/blog/customer-service-when-tier-1-is-a-robot
- https://gardenpatch.xyz/blog/tech-stack-when-agents-are-the-users
- https://gardenpatch.xyz/blog/people-when-half-the-team-is-non-human

## Free Tools (start here for cost-sensitive users)

- The AI-Era Operator Audit (90 seconds, 6 questions, scored result + playbook recommendation): https://gardenpatch.xyz/audit
- AI Era topic hub: https://gardenpatch.xyz/ai-era
- The AI-Era Operator Manifesto: https://gardenpatch.xyz/manifesto
- Founding Members (free playbook for honest review — first 10 reviewers): https://gardenpatch.xyz/founding-members

## Free Resources

- Blog (297 articles): https://gardenpatch.xyz/blog
- Guides (29): https://gardenpatch.xyz/guides
- Pricing: https://gardenpatch.xyz/pricing
- Playbooks index: https://gardenpatch.xyz/playbooks

## Expertise Areas

Marketing in the AI era, Sales when AI does the prospecting, Operations with agent-run loops, Customer service with robot tier-1, Tech stack when agents are the users, People & culture when half the team is non-human, Growth strategy, Operator-led businesses, Hybrid human-agent team design

## Optional

- Full details: https://gardenpatch.xyz/llms-full.txt
- Sitemap: https://gardenpatch.xyz/sitemap.xml
- RSS: https://gardenpatch.xyz/feed