Link Building: 9 Beginner-Friendly Strategies for SEO Backlinks

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According to Gabi Theard, Director of Marketing at Trujay, “A link building strategy doesn't just increase your SEO score and visibility on Google. It also shows readers where your company falls in relations to other brands — and reminds readers that there is, in fact, a human behind the screen. Backlinks can demonstrate a relationship between two sites and how each site is working to help the other grow."

How Will Backlinks Help My Seo Efforts?

Backlinks are incredibly important for search engine optimization (SEO). In essence, backlinks are like votes of confidence from other websites. When one website links to another, it's essentially telling search engines that the linked-to website has valuable content.

The more backlinks a website has, the more likely it is to rank well in search engine results pages (SERPs). Search engines see backlinks as a sign of the quality and relevance of a website's content. If a lot of websites are linking to a particular webpage or website, search engines can infer that the content on that page is worth linking to, and therefore worth showing in search results.

Why Quantity AND Quality Matter When it Comes to Backlinks

Bear in mind that Google doesn't just rank content based on its quality - it also takes into account how interesting others find it. But how does Google know if others find your content interesting? The answer is backlinks.

It's not just the number of backlinks that matters - the quality of those links is also important. The more backlinks you have from high-quality websites, the better.

To put it simply, the equation for ranking well on Google goes something like this: more backlinks + higher-quality backlinks = higher ranking in search.

So, if you want your content to rank well, it's important to focus on building both the quantity and quality of your backlinks.

Even Google Support says so, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

In this guide, we'll outline nine effective link building strategies that have worked for us in the past. By following these steps, you can easily start building backlinks to your own site and improve your search engine rankings.

1. Create High-Quality Content

To create high-quality content that will attract backlinks, you need to put in the effort to research and create valuable, informative pieces that your audience will find engaging and easy to consume.

One key thing to keep in mind is that a blog is not just a tab on your website that you occasionally update. To really see results, you need to have a content strategy in place that guides the topics you cover and ensures that you are regularly publishing new content. In fact, companies that published around 16 blogs per month were found to get 3.5 times more leads than those who published 0-4 blogs per month.

Here are some tips for creating high-quality content that will attract backlinks:

• Research your topic thoroughly to ensure that your content is accurate and valuable.
• Make sure your content is easy to read and engaging, with a clear structure and well-written headlines.
• Use visuals, such as images and infographics, to make your content more appealing and easier to understand.
• Optimize your content for search engines by including relevant keywords in your headlines and throughout the text.
• Promote your content on social media and other platforms to get more eyes on it and encourage others to link to it.

Keep in mind that long-form content gets an average of 77.2% more links than short articles. So, long-form content is ideal for backlink acquisition.