Yelp for Business: Mastering Listings, Reviews, and Ads for Impact

It means having good business reviews online is essential for building a positive image, attracting customers, and driving growth for your business.

Yelp is an online directory that aims to "connect people with great local businesses". Customers can share their experiences with local businesses via user reviews. In essence, Yelp drives traffic to local businesses by increasing their visibility to potential customers searching for services or products like theirs. As a result, many companies have come to rely on Yelp as a local marketing tool.

Why is Yelp good for your business?

Here are just a few of the reasons why your local business will grow with Yelp:

1. Control Your Business' Narrative

Did you know that 86% of consumers are willing to pay more for services from a company with higher ratings and reviews? Achieving positive brand sentiment is integral for all businesses trying to build a loyal customer base. Companies with a solid positive reputation attract new customers.

Yelp is a platform that allows business owners to connect with their customers and manage their online reputation. By creating a business profile on Yelp, owners can respond to customer reviews and engage with their target market directly. This way, you get to participate in the conversations people are already having about your brand.

Why Claim Your Yelp Business Page?

Claiming your business page on Yelp gives you control over the information on your Yelp profile. For instance, by claiming your page, you can add important business information, like your phone number, business hours, contact information, and services offered. This makes it easy for customers to do business with you.

2. Yelp Ads Are Effective For Local Business Marketing

Yelp Ads are effective for local business marketing because they allow businesses to target potential customers in their specific geographic area. This is particularly useful for companies that only serve a particular region or city. With Yelp Ads, your business is placed above the search results and on your competitors’ pages. And this increases your chances of being found by potential customers while they search for the services you offer.

Ultimately, Yelp Ads are a great way to reach more potential customers. Furthermore, because you only pay when someone clicks your ad, you get to control your advertising spend and ensure that you only pay for actual results. With pay-per-click (PPC) advertising, you are not wasting money on impressions or views that do not lead to any action. This is especially beneficial for small business owners who serve the local community, as there are usually budget limitations.