Advertise on Yelp: Proven Methods for Transformative Business Impact

Here are some things you should know about advertising on Yelp:

1. What are targeted Ads?

Yelp has two significant products: Targeted Ads and Profile Upgrades.

With Targeted Ads, you have full control over your budget, so you can set a daily or total budget and adjust it whenever needed. You can also set a bid amount for each click to control how much you're willing to spend on each user who clicks on your ad.

You can set up your ads on the Yelp for Business Owners website under the "Yelp Ads" section. These ads have your business name, contact information, category, overall rating, photo, and a review fragment. You can tweak them in the "Customize Ad" option. It would look something like this:

Your Targeted Ads will be charged through Cost Per Click (CPC). This means that you only pay when someone clicks on your ad, and you can determine the budget you are willing to spend. Yelp explains CPC as follows:

"The price you pay per click is based on competition and relevance, but you'll always pay the least amount needed to win the click. We aim to maximize the number of clicks you get for your budget over the course of the month, and you should plan to have 100% of your budget fulfilled. Occasionally competitive demand prevents this, but you'll only be billed for the cost of the clicks you received in that monthly billing period."

Overall, Yelp Advertising can be a valuable tool for local businesses. By using Targeted Ads and Profile Upgrades, you can increase brand awareness, attract more customers, and ultimately drive more sales.