Free Advertising: Key Techniques for Zero-Cost Business Promotion
January 20, 2024
Comprehensive List of Zero-Cost Channels to Amplify Your Business Promotion
Never pay for advertising again! Here we go – advertising, advertising, and more free advertising!
Google My Business
Google My Business is an online, free service that lets you create or edit your business listing on Google. By creating or editing your Google business profile listing, you can:
- Sign up with your business name and add photos to your Google My Business profile
- Respond to customer reviews and messages
- Manage your address details, operating hours, and other information about your business
Users can search for businesses by name, keyword, or category. The more complete and accurate information you provide for your business listing on Google, the easier it will be for people to find you on Google searches including Google Maps. And you can use it in different countries for free local advertising in various categories. Get your target market to visit your physical location.
Yelp
Yelp is a popular destination for users to leave online reviews for local businesses and services they've used. People post positive feedback about their favorite restaurants, bars, etc. This online platform is one of the most popular review sites. Plus, you don't need an advertising budget to use it.
HARO
HARO (Help a Reporter Out) is an online service that connects journalists with sources.
Journalists post requests for information for a press release. Sources sign up to their email list to receive these alerts. This is a great opportunity for guest posts and getting links back to your blog posts on specific topics.
Thumbtack
Thumbtack is still one of the best free advertising sites for small businesses. Here you can get bids from local businesses for a variety of services.
EZ Local
EZ Local is one of the most popular free digital marketing services that allow you to post a free business listing in your local area. Add a photo, hours of operation, and even a map of where you are.
Hubbiz
Using Hubbiz is a great business opportunity. Promote your products and services to a global audience with just a few clicks of your mouse. Create an online storefront on Hubbiz with no up-front costs. You have unlimited photos, videos, logos, links to social media platforms, etc.
Find Us Here
Find Us Here is a free advertising website that lets users post ads related to different categories for free. The site lets you create an account and upload your logo. You don't even need to create an account or log in to post an ad on this website.
Chamber Of Commerce
The local Chamber Of Commerce is a great source of free advertising and networking for any business. They usually host a monthly "Business After Hours" event. This is a good opportunity to network and show your business personality. They also publish an annual business directory with your paid listing.
The Better Business Bureau
The Better Business Bureau is a great free resource for businesses. It is a non-profit organization that does not cost any money to join.
Slideshare
One of the top free business advertising sites is Slideshare. Slideshare is a social media platform that allows users to upload PowerPoint-style presentations.
Twitter is a social media site that allows you to post short messages to your Twitter followers. You can even target specific groups of people. Consider how much time and effort it takes to write 140 characters.
Instagram is a great mobile platform to promote your business. Especially today when there's increasing use of mobile devices. Studies show that 81% of consumers use this free tool in the research stage when looking for products and services.
Pinterest has over 100 million active users each month. It's perfect for artists, photographers, and craftspeople.
Facebook Marketplace
Facebook is a powerful tool for companies looking to grow their businesses. So create a Facebook page to connect with new audiences. Plus, you can make further use of the free social media marketing by building a community around your brand. Use it to share information and promotions with all of your customers. You can use Facebook features to create coupons for certain products or services, and much more.