Content Ideas: Finding Concepts to Boost Your Content Growth Strategy
November 9, 2023
Why do you need a process to generate content ideas?
Like many other content marketers, juggling different tasks such as coming up with content ideas for different initiatives: blog posts, podcasts, webinars, photo content, product reviews, and social media campaigns can be daunting. Thankfully, turning these challenges into interactive polls, tracking them via hashtags, even creating how-to guides and utilizing chat rooms for ideas can help ease the process.
Ideas can’t just be original; they must also correspond to your buyer persona’s needs and your overall marketing strategy. A YouTube interview or a guest post could help you understand your persona better - revealing their challenges, needs, and interests. On the other hand, an ebook or a photo contest can serve as a great resource related to your marketing strategy.
Plus, having a process in place will allow you to scale. When you are growing a business, clients come when you least expect them. One week, you’re creating content for 5 clients, the next you have 3 more on board. That's the challenge. But maintaining a newsletter filled with tips, a consistently shared link of a podcast or an ongoing tutorial series can help manage this rapid growth with ease, backed by positive user reviews.
How do you keep up with all of these content demands? Having a content idea generation process or hashing out a 'how-to' guide will enable you to have a predictable and constant flow of ideas for all your content marketing efforts. Harness the power of the digital age by using your social media profiles as part of your content marketing strategies, keeping your audience engaged with regular updates on trending topics from industry experts, all whilst maintaining your brand's image across different platforms.Offering your audience an image-rich infographic tutorial for complex topics can enrich their experience. Regular updates and refreshing feeds ensure that viewers are always kept abreast and intrigued. Adding a fitting caption to each picture used in your tutorial can make it all more engaging and easily understood. Moreover, conducting a poll about your latest YouTube video or case study review and then sharing the results through Instagram stories can keep your content flowing and engaging. Promoting these stories on various channel links could potentially expand your audience reach.
When it comes to creating content that will rank in Google and engage your audience, it's important to focus on a few key factors. Curating diverse types of engaging content like how-to videos, infographics, ebooks, or even a podcast series with a captivating voice, targeted towards your audience, is proven to be effective. Receiving recommendations from industry experts can also help you create content that resonates with your audience. The potency of our product can often be better showcased by promotional before and after images of the product in use. These visuals can provide solid proof of the effects and can spark a fun conversation among fans in the comment section, particularly when shared across your social media pages.
Start by identifying your target audience and their interests through surveys, interviews, interactive Instagram stories, and effective monitoring of social media chats. Finding out what industry news they follow, what topics they are interested in, and what questions they have will give you ideas for creating content. Once you have a good understanding of your audience, use this knowledge to create relevant ebooks, newsletters, product reviews, or a tutorial series. Sharing their perspectives and recommendations under your content's caption can encourage active participation.
Another effective way to generate suitable new content ideas is to keep an eye on industry trends and news, possibly facilitated by following a range of industry expert accounts on your social media profiles. This fresh stream of industry news can be integrated into your content, creating daily or weekly posts on trending news. You can develop case studies based on these trends or host a podcast interview with industry experts. Furthermore, involving your audience in contests can enhance their commitment and generate a stronger bond.