Guides
Practical guides with frameworks, checklists, and strategies you can put to work today. Pick a category and start building.
Marketing
The Ultimate Guide to Inbound Marketing
The old marketing playbook is broken. Update your skill set and dive into a holistic, data-driven approach to marketing.
Marketing Campaign Guide
How to run an inbound marketing campaign from planning to execution and measurement.
The 6 Marketing Metrics Your Boss Actually Cares About
When it comes to metrics that matter to your execs, expect to report on total cost of marketing, salaries, overhead, revenue, and customer acquisitions.
Marketing Audit Guide
A comprehensive framework for auditing your entire marketing operation and identifying improvement opportunities.
Marketing Reporting Guide
The ultimate guide to marketing reporting — track the right metrics, build dashboards, and prove ROI to stakeholders.
Pillar Content Strategy Guide
Learn how to craft a strategy both humans and search engines will love. Covers topic cluster methodology, pillar pages, and content strategy tools.
SEO Strategy Guide
How to create an SEO strategy that drives sustainable organic growth through technical optimization, content, and link building.
The 30 Greatest Lead Generation Tips, Tricks & Ideas
Proven tactics for generating high-quality leads across channels, from content marketing to paid campaigns.
Account-Based Marketing Guide
Target and win high-value accounts with coordinated marketing and sales campaigns built around your ideal customers.
Influencer Marketing Guide
Identify, partner with, and measure the impact of influencer relationships to amplify your brand reach.
The Beginner's Guide to Retargeting
Re-engage website visitors who didn't convert with strategic retargeting campaigns across platforms.
Automations Guide
Set up marketing and sales automation that nurtures leads, scores prospects, and triggers the right actions at the right time.
How to Create Buyer Personas for Your Business
Develop one or more effective buyer personas to get a better hand on developing the perfect buyer's journey for your business.
How to Monitor Social Media in 10 Minutes a Day
A practical framework for staying on top of social conversations, brand mentions, and competitor activity without losing your day.
How to Reach & Engage Your Facebook Audience
Connecting with your Facebook audience isn't as simple as publishing content. Everything you need to reach and engage your audience.
The Beginner's Guide to Generating Inbound Leads
Get a crash course in inbound lead generation — from what is a lead to generating them for your business.
Sales
The Complete Guide to Sales Prospecting
In this growing sales landscape, learn the outline of the various processes and key strategies for prospecting.
Sales Strategy Guide
Build a repeatable, scalable sales strategy from prospecting to close that your entire team can execute.
Sales Audit Guide
Diagnose pipeline problems, identify skills gaps, and uncover opportunities to accelerate your sales operation.
What is CRM?
Discover what a CRM software can do for your business. Explore the advantages of having a CRM with actionable information and tips.
HubSpot CRM Setup Guide
Know what to say to a customer and when. Everything you need to begin connecting with your customers and growing efficiently in one guide.
Technology
Technology Audit Guide
Inventory, evaluate, and rationalize your technology stack to eliminate redundancy and reduce costs.
Technology Reporting Guide
Build dashboards and reports that surface technology performance, adoption, and ROI for decision-makers.
The Complete Guide to Integrations
Connect your systems so data flows automatically between tools, teams, and dashboards without leaks.
Workflows Guide
Design and implement automated workflows that eliminate manual tasks and keep your operations running smoothly.
Operations
People & Culture
People Alignment Guide
Align your team around shared goals, values, and accountability frameworks that drive organizational performance.
People Audit Guide
Assess your team structure, skills gaps, and HR processes to build a stronger, more effective organization.
People Recognition Guide
Build recognition programs that boost morale, retention, and team performance across your organization.
HR Reporting Guide
Track the people metrics that matter — from hiring velocity to retention rates — with actionable reporting frameworks.
Service Excellence
Customer Service Guide
Customer happiness starts with customer service. A 101 guide to learning everything you need to know about building exceptional support.
Service Strategy Guide
Design a service strategy that reduces churn, increases customer satisfaction, and turns support into a competitive advantage.
Service Audit Guide
Evaluate your customer service operations, identify gaps, and build an improvement roadmap that drives measurable results.
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