Agent-Era Playbooks for Operators
Your playbook is the instruction set. Your agents execute it. These six playbooks are the operating systems for running marketing, sales, operations, service, technology, and people when half your team is agents. 27 modules each, built from fifteen years inside companies that had to figure this out the hard way. $27 one-time each: the PDF plus the interactive portal. Add the coach for $99/mo when you want one.
Marketing in the Agent Era - A Playbook
For operators leading marketing when half the team is agents
Every framework you learned for marketing got rewritten when agents joined your team. This playbook is the new one. How to design tests, run channels, brief agents, and measure outcomes when your stack does the execution and you set the rules. Built from fifteen years of running growth at companies that ran the old playbook before the new one.
PDF + portal. No coach.
SalesSales in the Agent Era - A Playbook
Build a sales system where every rep gets a tireless SDR agent without hiring another employee
Sales used to be calls per day. Now it's the quality of the system that runs your reps and their agents. How to build a sales machine where agents handle prospecting, drafts the first email, the first proposal, and the first follow-up, and your reps focus on closing. Objection handling, pipeline truth, and forecasting included.
PDF + portal. No coach.
OperationsOperations in the Agent Era - A Playbook
Decide which roles should be automated, human, or eliminated
Operations stopped being about process maps and started being about which step a human still has to do. This playbook walks you through that decision for every role, workflow, and function in your business. Org design, metrics, task management, and continuous improvement for teams where some teammates are agents and some are humans.
PDF + portal. No coach.
ServiceCustomer Service in the Agent Era - A Playbook
Lead support when agents handle tier-1 and humans own escalation
Tier-1 support is now an agent. Tier-2 is a person whose entire job changed overnight. This playbook trains your team for the work automation can't do: empathy, escalation, hard conversations, while building the systems that make tier-1 invisible to your customers. Service is now a leadership job, not a script job.
PDF + portal. No coach.
TechnologyTech Strategy in the Agent Era - A Playbook
Rationalize your stack for agents as first-class users
Every SaaS tool you bought in 2019 assumed humans were the users. Every new tool assumes agents are. This playbook walks you through auditing your stack, deciding what stays, what goes, and what becomes API-first, so the tools you choose tomorrow don't lock you out of the agents you'll run next quarter. The tech strategy job changed; this is the new version of it.
PDF + portal. No coach.
People & CulturePeople & Culture in the Agent Era - A Playbook
Redesign hiring, agent-human responsibilities, and performance reviews
Hiring junior is harder when agents do the junior work. Performance reviews are harder when half the team is non-human. Culture is harder when nobody's in the room. This playbook answers the leadership question of the decade: how to grow people, run performance, and build culture when the team is hybrid in a way nobody's documented yet.
PDF + portal. No coach.
Every playbook, every coach: $499/mo
The complete operating system for every function in your business. Marketing, sales, operations, service, technology, and people: all 162 modules, six portals, six specialist coaches plus Mary, and memory shared across them. Month to month, cancel anytime.
Want someone to run it with you?
Add the coach for $99/mo, or book a 1:1 strategy session with Tiago for $250 (25 min) or $450 (50 min). Sold separately.