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Gardenpatch

Playbooks and apps for operators in the AI era.
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AI-Era Growth Audit →AI-era Playbooks — $279The Tool Shed

Gardenpatch — Playbooks and Apps for Operators in the AI Era

Gardenpatch builds playbooks and software for the people running marketing, sales, operations, service, technology, and people-and-culture when half their team is AI agents. The playbooks teach AI-era leadership. The apps do the work. Led by Tiago Santana, a growth operator who has helped businesses generate over $100 million in revenue.

AI-Era Playbooks — $279 Each or $799 Bundle

Six interactive playbooks covering Marketing, Sales, Operations, Service, Technology Strategy, and People & Culture. Each playbook opens with The AI-Era Lens — six shifts that name what changed in your discipline now that AI agents joined the team — so you read the foundation frameworks through current reality, not the 2019 version. 27 interactive modules, exercises, self-assessments, PDF download, and progress portal.

Free AI-Era Growth Audit

A free audit that analyzes your website and your answers across all six disciplines, then scores how AI-era your operation actually is — with the evidence we found. Returns your tier, where the gaps cost you, and the specific playbook to start with. Available at /audit.

The Operator Manifesto

The thesis behind Gardenpatch — nine numbered beliefs about why every framework for running a team got rewritten when AI agents joined the team and what operators have to do now. Available at /manifesto.

From the blog

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Marketing

What to Cut From Your 2019 Marketing Plan: 9 Activities That Stopped Earning Their Slot

Most line items in a 2019 marketing plan stopped earning their slot. Nine specific cuts most operators can make this quarter — and four high-leverage redirects for the freed budget.

People

Comp Design for the AI-Era Operator: Fewer Seats, Higher Comp, Different Math

The single most stalled conversation inside operating companies right now is compensation. The math has to be rebuilt before the CFO conversation can move. Four design principles, the CFO framework, and what works at Gardenpatch and The Cooling Co.

Technology

Stack Evaluation Scorecard: The 12 Questions I Ask Every SaaS Vendor in 2026

The vendor evaluation form most companies still use was designed in 2017. None of its criteria predict whether a tool works in an AI-augmented operation. The 12-question scorecard I actually use at Gardenpatch and The Cooling Co.

People

The AI-Era Org Chart: How My Team Got Smaller and Faster (and What Yours Should Look Like in 2026)

The 2019 org chart is dead and most companies are still maintaining a corpse. Four roles that disappeared, three that got bigger, and the actual chart shape running inside two operating companies in 2026.

Operations

The Two-Column SOP: Why Your Process Docs Need Rewriting in 2026

If your SOP library reads like a list of steps a human follows, your process documentation belongs to a different era. The migration from one-column to two-column SOPs is the most underrated process change happening inside operating businesses right now.

Operations

How to Run a Sprint When Half Your Team Is AI Agents: The New Cadence for 2026

The two-week sprint was invented for a roomful of humans whose bottleneck was throughput. The bottleneck moved. Four shifts that change how planning, standups, reviews, and retros should run when agents do most of the typing.

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