Ecommerce Site: Maximize Revenue Success and Expand Customer Reach
Quick Answer
Shopping from an ecommerce site is becoming increasingly popular. People can buy products or services from their home at any time of day or night.
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Though many people, like my mother, prefer to try on items before buying them, many prefer the convenience of acquiring new items through e-commerce platforms. E-commerce has become increasingly popular in recent years, and this trend will likely continue to grow as more people become comfortable buying items online without trying them on first.
What is e-commerce?
E-commerce, or electronic commerce, refers to buying and selling physical or electronic items online. It has become a preferred shopping method worldwide due to its ease and convenience. E-commerce allows people to buy products or services from their homes at any time of day or night.
- E-commerce refers to buying and selling items online
- It is becoming increasingly popular due to its convenience and ease
- E-commerce growth is expected to hit 21.5% in 2019, 19.8% in 2020, and 18% in 2021
Furthermore, even less popular sectors are expected to become more open to e-commerce options. The increasing availability of online accessibility, mobile technology, and digital innovations has made e-commerce necessary for businesses that want to reach their customers and increase sales.
According to Nielsen, 85% of users (3.4 billion) spend six and a half hours browsing the web daily, which means that potential customers are spending more and more time online. This presents a huge opportunity for businesses to increase their online presence and take advantage of the growing e-commerce market.
In 2018, retail e-commerce sales grew 23.3% over 2017, and this trend is expected to continue, with e-commerce growth projected at 21.5% for 2019, 19.8% for 2020, and 18% for 2021. These numbers show the potential of the e-commerce market and the importance of having an online presence for businesses.
About the Author
Tiago SantanaFounder of Gardenpatch and The Cooling Co. Tiago has helped businesses generate over $100M in revenue. He writes about running marketing, sales, operations, service, technology, and people-and-culture in the AI era — when half the team is agents and most 2019 playbooks no longer apply.
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