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Marketing

A comprehensive marketing curriculum covering 21 disciplines — from audit and strategy to ABM, content, influencer, and reporting.

Training Videos

1
Video

Marketing Audit

Assess your current marketing efforts to find what's working, what's not, and where to invest next.

2
Video

Marketing Strategy

Build a data-driven marketing strategy aligned with your business goals.

3
Video

Inbound Marketing

Attract, engage, and delight customers with content that earns attention instead of buying it.

4
Video

Campaign Management

Plan, execute, and measure marketing campaigns that deliver results.

5
Video

Email Marketing

Build email programs that nurture leads, drive engagement, and convert.

6
Video

Website Marketing

Turn your website into your hardest-working marketing asset.

7
Video

Search Engine Marketing

Drive qualified traffic through paid search and display advertising.

8
Video

E-Commerce Marketing

Grow your online store with strategies tailored for digital commerce.

9
Video

Public Relations

Earn media coverage and build brand credibility through strategic PR.

10
Video

Social Media Marketing

Build community and drive engagement across social platforms.

11
Video

Experiential Marketing

Create memorable brand experiences that build lasting connections.

12
Video

Event Marketing

Plan and execute events that generate leads and strengthen relationships.

13
Video

Conversion Rate Optimization

Increase the percentage of visitors who take action on your site.

14
Video

Creative Marketing

Stand out with bold creative that captures attention and communicates value.

15
Video

Account-Based Marketing

Target high-value accounts with personalized campaigns that drive enterprise deals.

16
Video

Conversational Marketing

Use chatbots, live chat, and messaging to engage prospects in real time.

17
Video

Buyer Personas

Build detailed buyer personas to guide messaging, content, and targeting.

18
Video

Content Marketing

Create and distribute valuable content that attracts and retains your audience.

19
Video

Influencer Marketing

Partner with influencers to extend reach and build trust with new audiences.

20
Video

Affiliate Marketing

Build a partner network that drives revenue through performance-based incentives.

21
Video

Marketing Reporting

Measure what matters and communicate marketing impact to stakeholders.

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