The playbooks teach AI-era leadership. The apps do the work.
Gardenpatch builds the playbooks and software for operators leading marketing, sales, operations, service, technology, and people-and-culture when half the team is agents. Idea to done.
Managing Director
Tiago Santana
Tiago has helped businesses generate over $100 million in revenue across a decade of running growth at companies from $1M to $100M+ ARR. Today he runs Gardenpatch (this studio) and The Cooling Co— an operating HVAC business in Las Vegas where the AI-era playbooks aren't theory, they're the actual rules he runs his own team by.
At Gardenpatch, Tiago leads a studio of 24 digital products, 291+ articles, and six playbooks rewritten for the AI era. The bet: every framework you learned for running a team got rewritten when AI agents joined the team. Someone needs to write the new one, with receipts. That's the work.
What We Do
Marketing Strategy
Content, SEO, paid media, email, and conversion optimization.
Sales Strategy
Pipeline design, CRM architecture, and follow-up systems that close.
Service Excellence
Turning customers into advocates through audits, NPS, and delight loops.
Operations
SOPs, workflow automation, and the systems that let founders step back.
People & Culture
Hiring, onboarding, and retention frameworks that scale teams.
Technology
AI implementation, tech stack selection, and integration architecture.
By the Numbers
$100M+
Revenue generated for clients
24
Digital products in the studio
291+
Deep-dive articles published
51
Expertise training topics
Our Approach
Most growth consultancies hand you a deck and disappear. We build the actual systems — the playbooks, the automations, the content engines, the products — and run them alongside you.
Everything we publish, from our 291+ blog articles to our 6 strategic playbooks and $27 playbooks, is designed to be used, not just read. We measure success in outcomes: revenue generated, customers delighted, systems that run without us.
We also build software. Apps is our studio of 24 interconnected apps that turn growth strategy into daily execution — from CRM hygiene to campaign launches to attribution modeling.
Founding members get a free copy
The honest version: these playbooks launched in May 2026. No reviews here yet — because the first ten people are still reading them.
First 10 reviewers · honest feedback wanted
Free copy of any playbook in exchange for an honest review.
Read it. Use it on a real problem you're working through. Tell us what landed, what didn't, and whether it was worth $27. Your review goes on this page (with your name + role, or anonymous — your call). You also get a free 30-minute strategy call with Tiago to apply it to your specific situation.
Who this is for: operators running a real team (any size, any industry) who would actually use a framework like this and tell the truth about it. Not for resellers, not for AI-generated reviews, not for five-star-as-default. Critical reviews are more useful than glowing ones.
Read the Blog
291+ articles on growth, marketing, sales, and operations.
Get a Playbook
Hands-on exercises and frameworks for $7.
Talk to Us
Free discovery call. Tell us where you are and where you want to go.