Coaches who run growth with you. Playbooks that teach. Apps that ship.
Gardenpatch is seven growth coaches for operators leading humans and agents — start free with Mary — plus playbooks for the agent-era method and a garden of software apps that do the work. Idea to done.
Managing Director
Tiago Santana
Tiago has spent fifteen years operating and advising: fintech scale-ups, global non-profits, international call centers, and his own companies. Across that work he has helped businesses generate well over $100 million in revenue. Today he runs Gardenpatch (this studio) and The Cooling Co, an operating HVAC business in Las Vegas where the agent-era playbooks aren't theory, they're the actual rules he runs his own team by.
At Gardenpatch, Tiago leads a studio of 24 digital products, 300+ articles, and six playbooks rewritten for the agent era. The bet: every framework you learned for running a team got rewritten when agents joined the team. Someone needs to write the new one, with receipts. That's the work.
What We Do
Marketing Strategy
Content, SEO, paid media, email, and conversion optimization.
Sales Strategy
Pipeline design, CRM architecture, and follow-up systems that close.
Service Excellence
Turning customers into advocates through audits, NPS, and delight loops.
Operations
SOPs, workflow automation, and the systems that let founders step back.
People & Culture
Hiring, onboarding, and retention frameworks that scale teams.
Technology
Agent implementation, tech stack selection, and integration architecture.
By the Numbers
$100M+
Revenue his client and operator work has helped generate
24
Digital products in the studio
300+
Deep-dive articles published
51
Expertise training topics
Our Approach
Most growth consultancies hand you a deck and disappear. We build the actual systems — the playbooks, the automations, the content engines, the products — and run them alongside you.
Everything we publish, from our 300+ blog articles to our 6 playbooks at $27 each, is designed to be used, not just read. We measure success in outcomes: revenue generated, customers delighted, systems that run without us.
We also build software. Apps is our studio of 24 interconnected apps that turn growth strategy into daily execution — from CRM hygiene to campaign launches to attribution modeling.
Founding members get a free copy
The honest version: these playbooks launched in April 2026 and no one has reviewed them yet. We'd rather show you an empty page than a fake quote. Every $27 playbook carries a 14-day money-back guarantee, so the risk of going first is ours.
Founding reviewers · honest feedback wanted
Free copy of any playbook in exchange for an honest review.
Read it. Use it on a real problem you're working through. Tell us what landed, what didn't, and whether it was worth it. Your review goes on this page (with your name and role, or anonymous, your call).
Who this is for: operators running a real team (any size, any industry) who would actually use a framework like this and tell the truth about it. Not for resellers, not for bot-written reviews, not for five-star-as-default. Critical reviews are more useful than glowing ones.
Read the Blog
300+ articles on growth, marketing, sales, and operations.
Get a Playbook
Hands-on exercises and frameworks for $27. Add the coach when you want one.
Talk to Us
Paid strategy sessions — 25 min for $250 or 50 min for $450. One focused challenge, a clear next step.