Willow scope_role
$0.45 / call · exampleHire-vs-agent decision with a scorecard — the specialty only Willow sells.
Example prompt
“We want to hire a marketing manager. Should we, or is this an agent plus a contractor?”
Example deliverable (plus reply / thinking / actions in the full response)
{
"role_title": "Demand Marketing Lead (contractor + agent)",
"outcome_owned": "Qualified pipeline dollars per month from outbound + content — not brand awareness.",
"verdict": "hybrid",
"verdict_rationale": "At this stage a full-time MM optimizes for presence. A hybrid keeps a human on judgment and an agent on draft volume until pipeline ownership is proven.",
"agent_alternative": "An agent can draft posts, sequences, and research weekly; a human still picks ICP, approves messaging, and owns the number.",
"scorecard": [
{
"competency": "Owns a pipeline number",
"why_it_matters": "Without a single metric the role becomes a task dump.",
"how_to_test": "Ask them to walk a 90-day plan that hits a specific MQL or pipeline $ target from your current baseline.",
"must_have": true
},
{
"competency": "Edits machine drafts into voice",
"why_it_matters": "Volume without voice burns the brand and wastes the agent spend.",
"how_to_test": "Give three rough machine drafts; score whether they ship something you'd send to a client.",
"must_have": true
},
{
"competency": "B2B consulting ICP fluency",
"why_it_matters": "Generic SaaS growth tactics misfire on high-touch advisory buyers.",
"how_to_test": "Have them rewrite one case study for an operations director at a 50–200 person firm.",
"must_have": true
},
{
"competency": "Paid media buying",
"why_it_matters": "Nice later; not the binding constraint before organic demand is owned.",
"how_to_test": "Skip for v1 — do not screen on this.",
"must_have": false
}
],
"first_90_days": [
{
"window": "day_30",
"outcome": "Baseline MQL definition + weekly draft cadence live with agent assist."
},
{
"window": "day_60",
"outcome": "One outbound sequence and one content lane producing measurable replies."
},
{
"window": "day_90",
"outcome": "Founder can name whether the hybrid cleared the pipeline bottleneck or a FTE is now justified."
}
],
"comp_band_usd": {
"low": 78000,
"high": 110000,
"basis": "Annualized equivalent of a 2d/wk senior contractor (~$150–$180/hr) — not a full-time MM band."
},
"failure_mode": "Contractor becomes a ticket-taker and the agent drafts unread content — early signal is week 3 with no owned pipeline number on a shared dashboard."
}Willow on Cap Hub/api/v1/schemas/scope_role/response.jsonLabeled example — not a signed receipt