Creator Kit

The TikTok & UGC playbook that gets you paid

Short-form has its own rules. Steal the hooks, run the 30-second script, paste the disclosure, and learn exactly how your code and link turn a video into commission.

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Top playbook rate: 50%
Petunia for 12 mo: 30%
Lifetime after: 15%
Link tracking window: 60d

Playbook commission climbs from 35% to 50% as you grow.

How it works

Three steps, one video

No clickable links in-video, no TikTok Shop listing needed. This is the exact pattern that works for digital products.

Step 1: Make the video
Show your real screen and your real take on a single playbook or feature. One idea per video — specificity is what converts.
Step 2: Bio link + spoken code
Point people to your tracked link in bio, and say your unique discount code out loud while it's on-screen. That's the combo TikTok rewards.
Step 3: Get paid — even later
The code tags the sale to you instantly; the link holds a 60-day window so you still earn if they buy days later on another device.

Why creators use link-in-bio + a spoken code

TikTok Shop doesn't allow digital products like playbooks and software subscriptions, and the platform suppresses raw off-platform purchase links dropped in captions and comments. The pattern that works: drive your audience to your link in bio (your tracked referral link) and say your unique discount code out loud in the video. The code gives them a reason to act now and tags the sale to you even if they convert later on a different device.

The mechanics

Discount code vs. tracking link

You get both. They cover different moments — use them together for maximum credit.

Best for video

Your discount code

Your personal code gives your audience 10% off any $799 playbook or the $2,999 Complete Bundle, and ties the sale to you at checkout — no cookie required. Once you reach Harvest, your code automatically upgrades to 15% off, a bigger lever for your audience as you level up. Perfect for video, where the link can't be clickable. Say it out loud and show it on-screen.

10% off for your audience, 15% once you hit Harvest
Works with zero clicks — credited at checkout
Survives device switches and cleared cookies

Best for bio

Your tracking link

When someone taps your unique link, we set a last-click cookie that lasts 60 days. Any qualifying purchase in that window is credited to you — even if they don't buy on the first visit. Put it in your bio.

60-day last-click window
Catches the audience who browses now, buys later

Both your link and code live in your creator portal once you're approved.

Video hooks

Hooks to steal & make your own

The first three seconds decide everything. Tap copy, then adapt the line to your voice and your audience.

“POV: you got handed a leadership role and nobody gave you the new playbook.”
“The reason your marketing feels stuck isn't effort — it's that you're running a 2019 playbook in 2026.”
“I run half my business with AI agents now. Here's the system I use to actually direct them.”
“Stop buying $5,000 consulting decks. This is the same framework for $799.”
“Three things I'd do in my first 90 days as a new operator — straight from the gardenpatch playbook.”
“Nobody tells you this when you start a company: strategy isn't the hard part, executing it is.”
“I audited my whole growth stack in a weekend. Here's the playbook that made it embarrassingly simple.”
“If you're a founder doing the work of five people, this is the system that gives you the other four.”

30-second script

A structure that converts

Four beats, thirty seconds. Use the timeline below, then copy the fill-in-the-blank template and make it yours.

Hook
0–3s
Open with the pain or a bold claim. Lead with the problem your audience feels — never the product name.
Context
3–12s
Say who it's for and why the old way breaks. Prove in one line that you actually live in their world.
Payoff
12–25s
Show one concrete thing they get — a named framework, a module, a result. Specific beats vague every time.
Call to action
25–30s
Send them to your link in bio and say your code out loud. Tell them exactly what to do next, then ask them to save it.

Fill-in-the-blank script

[0–3s] HOOK: "The reason your marketing feels stuck in 2026 isn't effort — it's that you're running an old playbook."

[3–12s] CONTEXT: "I run a lean team and lead half of it with AI agents now. The thing nobody hands you is the actual system to direct them."

[12–25s] PAYOFF: "This is the exact gardenpatch playbook I use — [name the one module/framework]. It's the same framework consultants charge five figures for."

[25–30s] CTA: "Link's in my bio, and use code [YOUR CODE] to grab it. Save this so you actually do it."

Remember: say "#ad" out loud AND put it in your caption.

Best practices

Do this. Not that.

Do

Show your real screen, your real use, your real opinion.
Say your discount code out loud and put it on-screen as text.
Point people to your link in bio (TikTok bans off-platform digital-product links in-video).
Disclose with #ad clearly and early — in the caption and out loud.
Pick one playbook or feature per video; specificity converts.

Don't

Don't drop raw checkout links in TikTok comments or captions — they get suppressed.
Don't post your code to coupon-aggregator sites (Honey, RetailMeNot, etc.) — it's prohibited.
Don't promise income, guaranteed results, or anything we don't actually claim.
Don't bid on the gardenpatch brand name in paid search.
Don't hide the affiliate relationship — undisclosed promotion violates FTC rules and our terms.

Copy-paste FTC #ad disclosure

The FTC requires a clear, conspicuous disclosure of your affiliate relationship on every promotion — in your caption and said out loud in video. Paste this into your caption and adapt it to your voice:

#ad — I'm a gardenpatch affiliate. If you buy through my link or code I may earn a commission, at no extra cost to you. I only recommend tools I actually use.

“#ad” must be visible without tapping “more,” not buried in a wall of hashtags. When in doubt, over-disclose.

One video can pay you for years

Playbooks pay a one-time commission. But every Petunia subscriber you refer pays 30% recurring for 12 months, then 15% for life — plus a first-month bounty up to $299 on your first 2 referrals. A single video that lands the right operator keeps earning long after it stops trending. It all pays out weekly, automatically once you clear the payout minimum.

Know other creators? Refer one and earn a $100 finder bonus plus a 5% override on their commissions for 12 months — company-funded, never out of their cut, and never a multi-level downline.

Ready to start creating?

Apply now, get your link and code, and turn your next video into commission.

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